ARCADIA ENERGY
IDENTITY DESIGN
Arcadia Energy is a sustainable energy company focused on helping individuals and businesses reduce their carbon footprint. The company offers a range of energy solutions, including solar and wind power, as well as energy efficiency consulting services.
PROJECT OVERVIEW
The goal of this brand identity project was to create a modern, sustainable brand that conveys Arcadia Energy's commitment to environmental responsibility and its position as a leader in the sustainable energy industry. The brand identity should communicate Arcadia Energy's expertise and innovation in energy solutions, while also being approachable and accessible to a wide range of customers.
OBJECTIVE
The design process began with a thorough analysis of the sustainable energy industry and Arcadia Energy's competitors. This research helped to identify key themes and visual elements that could be incorporated into the brand identity to differentiate Arcadia Energy and communicate its mission.
The logo design process focused on creating a strong, memorable symbol that could be used across all brand touchpoints. The final logo design has a modern, and eco-friendly feel which incorporates the brand name and the outline of a home using negative space. The color palette includes shades of teal and green, which evoke a sense of nature and sustainability.
PROCESS
The resulting brand identity is modern and sophisticated, with a strong emphasis on sustainability and innovation. The logo design is simple and memorable, and the color palette and typography help to reinforce the brand's commitment to environmental responsibility. The brand style guide provides clear guidelines for consistent use of the brand across all touchpoints, ensuring that the brand identity remains strong and cohesive over time. Overall, the new brand identity positions Arcadia Energy as a leader in the sustainable energy industry and helps to communicate its mission of creating a cleaner, more sustainable future.