Issue 01 / Spring 2026 · Remote, worldwide
Independent brand studio · est. 2010
Great design doesn't
cost you
money.
Weak design
does.
You don't need a brand. You need to stop losing the right clients to the wrong reasons.
§ 01 — DIAGNOSIS
Which one sounds like you?
01 / A
“My business looks amateur next to competitors.”
You have a better service. Better expertise. Better outcomes. But the first impression isn't holding up its end. Prospects are deciding before they've heard you out.
01 / B
“I’m starting something new and I can’t afford to look new.”
The clients you want to attract won't take a chance on something that looks unsure of itself. You need to walk in already established.
01 / C
“My brand exists, but everything I produce looks off-brand.”
The identity is fine. The execution is the problem. Social posts, decks, one-pagers, ads, every piece looks like it came from a different company.
§ 02 — THE OPERATOR
No layers. No hand-offs. No filters between you and the work.
Sixteen years.
One studio.
No middle layers.
Every engagement is worked directly with me. No account managers. No junior designers. No off-the-shelf solutions. The person you hire is the person doing the work — start to finish, with full context, every time.
§ 03 — SELECTED WORK
Nature with Nicola
IDENTITY & STRATEGY
Roast & Toast
IDENTITY & STRATEGY
Emily Salisbury
IDENTITY & STRATEGY
Gravity
IDENTITY & STRATEGY
§ 04 — ON RECORD
Working with Alex completely changed the way I see my business. He has an extraordinary ability to look beneath the surface, identify what isn’t fully working, and bring clarity, cohesion, and direction to the whole picture. Every decision felt intentional, aligned, and genuinely reflective of the heart of my work. The result is that my business now feels established, confident, and unmistakably me. Alex brings a rare combination of strategic intelligence, artistic vision, and genuine care to what he creates and it shows in every detail.
Define what sets you apart.
Tell me what's not working. We'll work through it together, directly, with no middle layers, and you'll receive an honest recommendation, even if it's not hiring me.