ANEW
IDENTITY DESIGN
PACKAGING DESIGN
Anew a natural skincare product line that focuses on using the finest ingredients to nourish and revitalize skin. The brand emphasizes the importance of balance and radiance in achieving a youthful, healthy glow.
PROJECT OVERVIEW
The goal of this project was to create a brand identity and packaging design that effectively communicates Anew's message of natural beauty and holistic skincare. The design needed to appeal to a diverse audience of consumers who prioritize natural and organic ingredients in their skincare products.
OBJECTIVE
The first step in the process was to research the natural skincare market and identify design trends that resonate with consumers. After researching, I developed a visual strategy that included a color palette, typography, and imagery that would convey the brand's message.
The design concept focused on creating a clean, modern look that emphasized the brand's use of natural ingredients. The brand's color palette includes cool tones to convey a fresh and natural message. The typography was chosen to be simple, elegant, and modern to reflect the brand's holistic approach to skincare.
For the packaging design, the labels were designed to be minimalistic and to provide all the necessary information without overwhelming the consumer.
PROCESS
The Anew brand identity and packaging design successfully conveys the brand's message of natural beauty and holistic skincare. The use of cool tones and clean typography creates a modern and sophisticated look that appeals to a diverse audience of consumers. The Anew brand is now positioned to compete in the natural skincare market and attract consumers who prioritize natural and organic ingredients in their skincare products.