Elevated Ethos
IDENTITY DESIGN
WEB DESIGN
Elevated Ethos is a personal brand and website design concept for Leeza, a marketing expert and certified yoga instructor. Leeza desired to rebuild her personal brand and create a website that accurately reflects her experience in business and marketing, as well as her passion for holistic and spiritual practices. The goal was to establish a sophisticated design that conveys her soulful message, builds connection with her audience, and establishes professionalism and trust in her business.
PROJECT OVERVIEW
The objective of this project was to develop a personal brand and website design that authentically represents Leeza's expertise in marketing, her dedication to relationship building, and her passion for holistic and spiritual practices. The design should create a sense of connection, establish professionalism, and build trust with her target audience.
OBJECTIVE
The design process began with in-depth discussions and consultations with Leeza to gain a comprehensive understanding of her vision, values, and desired outcomes. This allowed me to align the brand identity and website design with her unique personality and goals.
The brand identity was crafted to reflect sophistication and soulfulness. The logo design incorporates clean lines and typography, representing professionalism, while also incorporating subtle elements that evoke spiritual and holistic practices. A warm and calming color palette was chosen to create a sense of connection and serenity.
For the website design, a minimalist approach was adopted, providing ample breathing room to let Leeza's message shine. The layout was strategically designed to highlight her expertise and showcase her services. The website's navigation was streamlined for ease of use, allowing visitors to effortlessly explore the content and connect with Leeza.
I also paid attention to the imagery and content selection, curating visuals and messaging that resonate with Leeza's target audience. Inspirational quotes, testimonials, and personal stories were incorporated to create an emotional connection and establish trust.
PROCESS
The final result is a sophisticated personal brand and website design for Elevated Ethos that effectively captures Leeza's experience in business and marketing, as well as her passion for holistic and spiritual practices. The brand identity conveys professionalism and soulfulness, while the website design provides a visually appealing and user-friendly platform for Leeza to connect with her audience. The overall design creates a sense of connection, establishes trust, and communicates her message of inclusive and loving spaces for growth and magic.