BREATHE YOGA STUDIO
IDENTITY DESIGN
Breathe Yoga Studio is a new business that aims to make yoga more accessible to busy professionals who value their health and wellness, but struggle to prioritize it due to their busy schedules. They were in need of a brand identity that would resonate with their target audience and convey their mission of making yoga more convenient and accessible.
PROJECT OVERVIEW
The goal was to develop a brand identity that would appeal to Breathe Yoga Studio’s target audience of busy professionals. It was important to create a visual identity that would communicate the studio's mission of making yoga more convenient and accessible, while also conveying a sense of calm and relaxation.
OBJECTIVE
During the initial brand strategy session I set out to understand Breathe Yoga’s unique value and their target audience. I explored several different design directions, ultimately settling on a concept that combined the calm, peaceful energy of yoga with the idea of convenience and accessibility.
The logo we created for Breathe Yoga Studio is a modern and minimalistic design that incorporates simple graphic elements representing breath, alongside the studio's name in a bold, sans-serif font. The color palette chosen includes calming shades of teal, which reinforces the sense of tranquility and relaxation associated with yoga.
The visual identity was applied across a range of collateral, including business cards, canvas totes, and billboard signs.
The overall effect is a clean and professional brand that communicates the studio's values of accessibility and quality instruction, while also conveying a sense of calm and relaxation.
PROCESS
Breathe Yoga Studio's new brand identity successfully communicates the studio's value proposition and core values to its target audience. It has a sense of calm, balance, and accessibility that resonates with busy professionals seeking to prioritize their health and wellness in a convenient and practical way.